What’s the first rule of business? Make it easy for clients to do business with you!

In this course, we’ll take a client-focused approach in formulating integration and lead-generation strategies into a single, compelling proposal.

We’ll also explore how to make your brand the foremost contender in your clients’ mind, and how to increase your share of their marketing and advertising budgets.

Because “buy-in” from your own sales team is vital to the success of any sales strategy, we’ll review the tools they’ll need to be successful. After a broad survey of the advantages of each platform (print, live events, digital editions, custom publishing, and the Web), we’ll assemble several different pricing models based on the varied needs of clients as well as prospects.