Schedule

Dates:	August 18 2011 \| August 19 2011 \| August 20 2011
Tracks:	Design \| Editorial \| Keynote \| Luncheon Keynote \| Print & Beyond \| Publisher \| Sales & Marketing

Thursday, August 18 2011


12:00pm - 6:30pm		Conference Registration -- Cape Cod Registration

1:00pm - 2:00pm		Can Your Business Survive Without Social Media? Alan Berg -- Grand Harbor Ballroom North

2:00pm - 3:00pm		Visit the EXPO -- Grand Harbor Ballroom North

3:00pm - 4:00pm		Magazine American Idol -- Grand Harbor Ballroom North

4:00pm - 5:30pm		New Technology for Publishers & Magazines Kevin Slimp -- Grand Harbor Ballroom North

5:30pm - 6:30pm		Networking Reception -- Grand Harbor Ballroom North

Friday, August 19 2011


7:45am - 3:30pm		Conference Registration -- Cape Cod Registration

8:00am - 8:15am		Opening Remarks by FMA President -- Grand Harbor Ballroom North

8:15am - 8:30am		FMA Membership Meeting -- Grand Harbor Ballroom North

8:30am - 9:45am		Design Before Your Eyes, Part I Debra Bates-Schrott -- Salon 1
		Mailing Regulations Erv Drewek -- Saybrook Room
		Stress-Free Selling® - Turning Problem Clients into Long-Term Advertisers Jenae Rubin -- Salon 4
		Using CPR to Revive Your Magazine Robert Sugar -- Salon 2
		You Survived! Now What? A Publisher’s Post-recession Checkup Frank Finn -- Salon 3

9:45am - 10:30am		Roundtable Discussions -- Grand Harbor Ballroom North

10:30am - 11:15am		Visit the EXPO -- Grand Harbor Ballroom North

11:15am - 12:30pm		All Aboard: Titles that Bring Readers Up the Gangplank Mark Winz -- Salon 2
		Best Email Practices Corey Trent -- Saybrook Room
		Design Before Your Eyes, Part II Debra Bates-Schrott -- Salon 1
		Integrated Marketing Packages Christopher Gentri -- Salon 4
		Online Audience Development and Revenue Generation Mark Pratt -- Salon 3

12:30pm - 1:30pm		The Future of Publishing: How Magazines Will Not Only Survive but Thrive A Tale of Modern Media Trends and Actionable Advice Bob Sacks -- Grand Harbor Ballroom North

1:30pm - 2:00pm		Dessert Break - Visit the EXPO -- Grand Harbor Ballroom North

2:00pm - 3:15pm		10 Ways to Grow Online Revenue Ryan Dohrn -- Salon 4
		Changing the Economics of the Editorial Process Through User-contributed Content Mark Ranalli -- Salon 3
		Leveraging Photography and Video for Print & Online Jamie Mark, Chris Kennelly -- Salon 1
		Navigating Ethical and Legal Issues Merri Grace McLeroy -- Salon 2
		Search Engine Marketing Todd Lebo -- Saybrook Room

6:00pm - 7:00pm		Charlie Awards Reception -- Cape Cod Lobby

7:00pm - 8:15pm		Charlie Awards Banquet -- Grand Harbor Ballroom North

8:45pm - 11:00pm		Charlie Awards Celebration -- Cape Cod Lobby

Saturday, August 20 2011


8:00am - 12:00pm		Epcot® Boat and Breakfast Experience -- Epcot